Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

Why do retailers insist on coming out with their own mobile devices? – Mobile Marketer

By
August 23, 2013

Please click here to sign up for Mobile Marketer for free

Why do retailers insist on coming out with their own mobile devices?
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.
Please click here to read the entire story on Mobile Marketer

International mobile adoption outpaces US in first-screen role
While the United States has been quick to accept mobile as a third screen, less developed countries are seeing quicker mcommerce adoption, in part because of the lack of access to other devices.
Please click here to read the entire story on Mobile Marketer

Ben and Jerry’s relies on in-app mobile ads for new product push
Ben and Jerry’s is leveraging applications such as Solitaire and Pandora to advertise its new Greek Yogurt flavors that drive consumers to ultimately find a store.
Please click here to read the entire story on Mobile Marketer

WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus
Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
Please click here to read the entire story on Mobile Marketer

Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Related content: Will Apple’s iPhone 5 boost mobile advertising with bigger screen? – Mobile Commerce Daily, Walmart drives Xbox game sales via SMS-based money-back promotion, Days numbered for mobile banners as brands embrace native advertising – Mobile Marketer, Ben & Jerry’s stores integrate social, mobile to drive customer loyalty, Mobile search clicks could drop 60pc from Google’s new warning label – Mobile Marketer,

Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply