Why do retailers insist on coming out with their own mobile devices?
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.
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International mobile adoption outpaces US in first-screen role
While the United States has been quick to accept mobile as a third screen, less developed countries are seeing quicker mcommerce adoption, in part because of the lack of access to other devices.
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Ben and Jerry’s relies on in-app mobile ads for new product push
Ben and Jerry’s is leveraging applications such as Solitaire and Pandora to advertise its new Greek Yogurt flavors that drive consumers to ultimately find a store.
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WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus
Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
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Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
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