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Omnicom/Publicis to face-off with Google over digital advertising leadership – Mobile Marketer

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July 30, 2013

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Omnicom/Publicis to face-off with Google over digital advertising leadership
Omnicom Group and Publicis Groupe are putting their combined strength behind a bid to gain a bigger foothold in the quickly growing digital advertising landscape, with mobile playing a key role.
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McDonald’s deepens mobile advertising investment via Monopoly campaign
McDonald’s is continuing to throw its weight behind Apple’s iAd with a new interactive mobile campaign that drives foot traffic as part of a promotion for the Monopoly game.
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FedEx drives app downloads via in-store QR
FedEx is trying to promote its mobile application and increase downloads with in-store signage that integrates QR codes.
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Facebook inspires style decisions for 56pc of fashion-driven women: report
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
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Local ABC, CBS affiliates push content to mobile apps in real-time
Broadcast Interactive Media is working with hundreds of local TV stations, such as CBS 58, ABC 57 and Trinidad Express, to provide a new mobile platform for TV viewers.
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