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Google’s Chromecast makes mobile linchpin in play for living room access – Mobile Marketer

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July 26, 2013

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Google’s Chromecast makes mobile linchpin in play for living room access
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.
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A&E exec: Location segmentation provides mobile context and relevancy
An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile products.
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LinkedIn takes pages from Faceboook to catch up on mobile
LinkedIn is ramping up its advertising opportunities for marketers with new sponsored content units that resemble similar offerings from Facebook.
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Golf Digest ups mobile content with app revamp
Golf Digest has added more mobile-specific content to its GolfLogix mobile application to create a more seamless experience for golfers.
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Changi Airport thanks Travel+Leisure readers with QR code
Singapore’s Changi Airport is trying to thank and reward readers by ramping up its Travel+Leisure print ads with QR codes.
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