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Jolly Rancher breeds mobile success focusing on social content over apps – Mobile Marketer

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May 11, 2016

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Jolly Rancher breeds mobile success focusing on social content over apps
NEW YORK – A Hershey’s executive at MMA Mobile Marketing Leadership Forum revealed the power of influencing each social media platform with content that fits in well with its respective user behavior, a strategy that drove a 12.5 increase in hard candy sales.
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Johnson & Johnson exec: Mobile requires new level of specificity
NEW YORK –A Johnson & Johnson executive at the MMA Mobile Marketing Leadership Forum 2016 advised marketers to cease thinking of mobile as a subset of digital while weeding out underperforming applications and optimizing successful ones.
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XO Group sees 50pc of readers on mobile following extensive transformation
NEW YORK – The CEO of media company XO Group said at the MMA Mobile Marketing Leadership Forum 2016 that a drastic shift by the company to appeal to mobile-first consumers resulted in a two-month retention for 50 percent of mobile readers for The Knot.
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Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for large organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
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