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Social media contests should focus on experiences not giveaways
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
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Reese’s unwraps Snapchat takeover to sweeten MTV’s Woodies awards
The Hershey Company’s Reese’s brand took over MTV’s Discover channel on Snapchat yesterday as part of its sponsorship of the Woodies awards, leveraging relevant new ads as well as a dedicated hashtag for the event.
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Acura harnesses March Madness fervor via interactive viral video tournament
Acura scores with a viral video competition for March Madness that leverages Twitter’s new conversational ads to enable users to vote for their favorite content showcasing different basketball skills.
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Apple News app abandons exclusivity to accommodate bloggers
Apple is now accepting a wider range of publishers on its preinstalled News application, including blog content, exhibiting the crucial influence bloggers have had on the media industry and the struggle news apps face in a crowded field.
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