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Budweiser infuses Super Bowl responsible driving campaign with mobile utility – Mobile Marketer

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February 3, 2016

28040Budweiser infuses Super Bowl responsible driving campaign with mobile utility
Budweiser taps mobile’s potential to bring consumer utility to high-profile Super Bowl ads with a site that makes it easy to find the most convenient way home and supports the brand’s responsible driving message.
Please click here to read the entire story on Mobile Marketer

Zoolander 2 transforms selfies, modeling mobile marketing know-how
Paramount Pictures is ramping up awareness for its highly anticipated sequel, Zoolander No. 2, with a mobilized platform enabling users to transform their selfies so they recreate the main character’s iconic look.
Please click here to read the entire story on Mobile Marketer

Groupon, StubHub match mobile dynamic ads to editorial content, avoiding ad blockers
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers’ content.
Please click here to read the entire story on Mobile Marketer

Purina grooms mobile for dog show bracket challenge
Purina Pro Plan is raising awareness for the upcoming Westminster Kennel Club Dog Show by rolling out its first-ever mobile-optimized bracket contest, enabling consumers to predict the groups’ winning breeds for a chance to win $1 million.
Please click here to read the entire story on Mobile Marketer

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