What Uber’s new travel feature means for the hospitality industry
Uber’s filing for a new patented feature, called Uber Travel, could have serious implications for the future of booking applications as well as ride-sharing services, underscoring consumer demand for consolidated travel offerings on mobile.
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Verizon partners with mobile video giant Buzzfeed for Go90 promotion
Verizon is tapping into Buzzfeed’s wide reach with video on social media to promote its mobile video platform Go90, revealing how much of a big player the medium has become in the past year.
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Kung Fu Panda’s holiday Snapchat filter forges strong brand-user connection
DreamWorks Animation is karate-chopping its way through consumers’ hearts with a filter on Snapchat advertising the latest Kung Fu Panda film, exhibiting how the platform has become a mobile marketing staple.
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Chanel expresses fragrance’s emotional power in earthy film
French fashion house Chanel is personalizing its fragrance marketing with a video featuring model and brand ambassador Gisele Bündchen.
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