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Google smashes through Web barrier to stream apps in search results – Mobile Marketer

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November 19, 2015

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Google smashes through Web barrier to stream apps in search results
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results by eliminating the need to install an app to take advantage of its offerings.
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Mondelez’s Trident bites down on wearables for personalized promotions
In its first promotion built around fitness trackers, Mondelez’s Trident brand is using data from the devices to deliver personalized promotions for customers of convenient store chain Kum & Go.
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Durex builds interest in condom emoji via social media
Condom manufacturer Durex is calling on social media users’ help to demand a safe sex emoji on the official messaging shorthand keyboard.
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Geico accelerates mobile prowess with digital identification cards
Geico is gaining a leg up on insurance companies in the digital space by being the first to provide policyholders in New York State with electronic identification cards, located in its mobile application.
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