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Mondelez tries to overcome advertising aversion with engagement ads on Hulu – Mobile Marketer

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November 5, 2015

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Mondelez tries to overcome advertising aversion with engagement ads on Hulu
Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices, as well as desktop.
Please click here to read the entire story on Mobile Marketer

Dove tackles need for greater diversity among female emoji characters
Unilever’s Dove is cornering an emoji market that harbors consumer interest but is not yet conquered through a diverse keyboard featuring a wide range of hair types.
Please click here to read the entire story on Mobile Marketer

Why marketers should swap selfies for old-fashioned phone calls: report
Despite the rise of brands on social media, new research from Invoca suggests that consumers are still identifying phone calls as their top smartphone feature, bringing voice-to-voice connections to the forefront of marketers’ minds.
Please click here to read the entire story on Mobile Marketer

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