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Staples sequentially targets mobile users with 4X higher ROI
Hoping to gain a better understanding of mobile advertising’s impact on sales, Staples delivered a one-two punch of interactive brand-focused ads followed by direct response messaging, driving a four-times higher return on investment compared to an interactive ad alone.
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Twitter polls stoke engagement for Ruby Tuesday
Brands such as Ruby Tuesday, Mashable and network TruTV are taking to Twitter to make use of its recent introduction of 24-hour native polls in an attempt to leave a lasting impression on consumers through direct engagement.
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Bond fans gain 24-hour access to exclusive Spectre Snapchat content
Spectre 007 is the latest James Bond film and, to hype up its release, MGM has partnered with Snapchat for a 24-hour Discovery channel giving fans access to behind-the-scenes and exclusive content.
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JetBlue dishes on hectic lifestyles while promoting its entertainment commitment
JetBlue has created over 100 pieces of content shareable across social media as it focuses on furthering the conversation around how to relax while raising awareness of its commitment to entertainment innovations.
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