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Mobile reaches 30pc of digital ad revenues following H1 spending surge: IAB
Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.
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Back to the Future fans are messaging with Doc Brown on Facebook
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise.
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Food & Wine serves up its new mobile-first design, centering on video
Time Inc.’s digital foodie magazine Food & Wine unveiled its makeover yesterday with a mobile-first strategy, focusing on video in response to the rise in popularity of mobile video.
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Fossil throws hat in wearable ring with fashionable tech wear
Accessories brand Fossil is trying for a piece of the wearable pie with a series of smartwatches and fitness trackers targeting consumers interested in more fashionable tech wear and directly competing against brands such as Tory Burch.
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