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Deluge of agency reviews suggests big jump for mobile budgets in 2016 – Mobile Marketer

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June 24, 2015

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Deluge of agency reviews suggests big jump for mobile budgets in 2016
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
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Drive consumers back to apps with aggressive engagement tactics: Forrester
Marketers must expand their mobile engagement strategies beyond their own applications to drive consumers back to an app and realize the benefits of an effective app strategy, reports from Forrester Research and Criteo suggest.
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Tecate Light taps YouTube’s Playlist Cards for sequential storytelling
Heineken’s Tecate Light beer brand is an early adopter of YouTube’s new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
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Ford drives into wearables via Android Wear, dashboard-phone syncing
Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric vehicle from their wrists.
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Universal Studios scares up mobile engagement via Facebook Messenger
Universal Studios engaged more than 100,000 consumers and drove awareness for recent horror film Unfriended by enabling users of the Facebook Messenger application to communicate with one of the movie’s characters.
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New Balance laces up mobile loyalty with RunKeeper partnership
Footwear brand New Balance is stepping into customer loyalty through a new partnership with the RunKeeper mobile application to reward users based on their fitness activity.
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