IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
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Revlon and Google add color to Valentine’s Day GIF campaign
Revlon and Google are partnering up to spread Valentine’s Day spirit by leveraging an animated e-card to showcase the makeup brand’s Revlon Ultra HD Lipstick colors, which are shareable on social media channels and email, proving that gifs continue to resonate well with millennial fans.
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CPG brands gain insights into shoppers, rival products via mobile tool
Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.
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Tresemmé styles mobile marketing with relevancy, practicality and engagement
Unilever’s Tresemmé teamed with Cosmopolitan.com to promote the brand’s hair care products by offering styling tips in a recent article and also used mobile ads to drive users to its YouTube channel to watch hair tutorial videos.
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Marketers should accelerate shift of resources into mobile video: report
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
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Grudge Match brings joy of revenge, eSports to mobile enthusiasts
Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.
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