Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream – Mobile Marketer

By
February 13, 2015

24063Click here to sign up for Mobile Marketer for free

IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
Please click here to read the entire story on Mobile Marketer

Revlon and Google add color to Valentine’s Day GIF campaign
Revlon and Google are partnering up to spread Valentine’s Day spirit by leveraging an animated e-card to showcase the makeup brand’s Revlon Ultra HD Lipstick colors, which are shareable on social media channels and email, proving that gifs continue to resonate well with millennial fans.
Please click here to read the entire story on Mobile Marketer 

CPG brands gain insights into shoppers, rival products via mobile tool
Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.
Please click here to read the entire story on Mobile Marketer

Tresemmé styles mobile marketing with relevancy, practicality and engagement
Unilever’s Tresemmé teamed with Cosmopolitan.com to promote the brand’s hair care products by offering styling tips in a recent article and also used mobile ads to drive users to its YouTube channel to watch hair tutorial videos.
Please click here to read the entire story on Mobile Marketer

Marketers should accelerate shift of resources into mobile video: report
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
Please click here to read the entire story on Mobile Marketer

Grudge Match brings joy of revenge, eSports to mobile enthusiasts
Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply