Facebook poised to make deep cuts in Google’s mobile territory
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
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Unilever to address challenges of mobile scale, attribution upon media review
While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile media that delivers scale, attribution, targeting and conversion.
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Smart glasses, phablets brace for consumption uptick as mobile entertainment grows
Smart glasses and phablets are set to dominate the mobile device market in the coming years as consumers turn to personal devices for more entertainment options and brands roll out additional mobile streaming services, according to reports from ABI Research and Juniper Research.
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Clorox optimizes awareness with retail-agnostic mobile receipt promotion
A Clorox campaign that let consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leveraged a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand.
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NatGeo Wild drives viewer engagement on social with programming vote
NatGeo Wild is driving up viewer engagement by letting its audience vote on social media to determine the cable channel’s prime-time lineup each Wednesday in February.
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