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Mobile infrastructure, marketing advances face test in winter storm Juno – Mobile Marketer

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January 27, 2015

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Mobile infrastructure, marketing advances face test in winter storm Juno
With winter storm Juno bearing down on the New York and Boston regions, savvy marketers were quick to put plans into place to stay in touch with customers and make them aware of valuable services or offers by leveraging the one device many will be keeping nearby at all times – their smartphones.
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Kia’s Game On tennis app serves up wearable thrill
Fresh from a successful first year, Kia’s Game On tennis serve-return application is moving into wearables, allowing players to return serves from televisions or laptops by using a smartwatch instead of having to hold a smartphone.
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Google, Cablevision mobile service a wake-up call for wireless carriers
Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.
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Sony Music, Universal tap targeted ad platform to drive digital sales
Sony Music and Universal are experimenting with a new music-focused, advertising retargeting platform to reach more consumers in contextual ways through shortened links on social media sites.
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Hilton rolls out digital check-in before mobile room keys deploy in spring 2015
Hilton Worldwide is leading the hospitality sector in 2015 with its rollout of digital check-in and room selection options on mobile devices ahead of its mobile room key deployment in spring 2015, offering consumers more customization ability in their hotel stays.
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