Budweiser says Super Bowl digital strategy as important as ad buy
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.

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Marketers remain committed to Google Glass despite repositioning
Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.
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The Interview opens door to mobile streaming, but challenges persist
Given the commotion surrounding Sony’s controversial film The Interview, experts believe there are both challenges and opportunities associated with leveraging the mobile channel for online streaming services for tech-savvy consumers.
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CPGs should drive offer relevancy with fitness monitoring behavioral data: report
Three-quarters of users of fitness monitoring devices and Web sites would part with private information in exchange for discounts and coupons, a behavioral trend spurred by the range of activities they do on smartphones and devices, according to a new study.
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Imitation Game’s PlayCaptcha campaign sees 99pc completion rate
Film studio StudioCanal’s video ad campaign in the U.K. for its film, Imitation Game, garnered a positive response, including a 99.5 percent user completion rate, and delivered nearly 60 hours of brand engagement.
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How A/B testing helps marketers optimize their mobile strategy
NEW YORK – Advertising executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.
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