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Twitter’s developer push to boost reach has mixed reception – Mobile Marketer

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October 28, 2014

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Twitter’s developer push to boost reach has mixed reception
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.
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Expedia reduces friction for mobile engagement with sponsored data
Expedia.com and BBA Studios are two of the large names partnering with Syntonic, AT&T’s connected service and sponsored data provider, to provide unlimited, data-free branded content to consumers on mobile devices.
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CMJ gives non-attendees an inside peek via Selfie app
Music events and online media company CMJ’s annual Music Marathon festival in New York  this year leveraged mobile application Selfie to post 24-second-long videos of the event to give non-attendees an up-close and personal experience from home.
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Small businesses target local mobile ads to selected users via big brands’ apps
The mobile applications of the Weather Channel, Major League Baseball and thousands of other consumer brands are a portal to fast, cheap, hyper-local advertising for small businesses such as the El Basha Restaurant in Westborough, MA, that create their own mobile ads using the Cidewalk app.
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Walmart Canada helps Half Your Plate campaign move from social into retail stores
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
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