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Contextual content insures SMS’ ongoing role in mobile marketing toolbox – Mobile Marketer

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October 23, 2014

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Contextual content insures SMS’ ongoing role in mobile marketing toolbox
Brands have been reaching out to consumers via text for more than a decade, but the same types of messages that provoked exchange then are not going to work today.
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Free apps still curry favor with Americans, new survey shows
Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to the windfall popular platforms for downloading apps will collect as they take a percentage of the sales while app developers struggle with how to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commissioned by the Digital Advertising Alliance.
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Sin City 2 sees 670K views in Coub trailer contest
Troublemaker Studios collaborated with video creator platform Coub to raise awareness for Sin City: A Dame To Kill For through a trailer contest that garnered 200 submissions and 670,000 views.
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Knott’s Berry Farm spooks up interest with targeted mobile Halloween ads
Historic Los Angeles, CA area amusement park Knott’s Berry Farm has been drumming up interest for its fall transformation into Knott’s Scary Farm with an integrated marketing program including mobile ads and “monster” sightings.
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Sideshow’s quiz campaign delivers 46pc of responses on mobile
Online collectibles retailer Sideshow recently leveraged quiz platform Qzzr to promote its new Court of the Dead brand of collectibles, with a 26 percent higher conversion rate on mobile than on desktop.
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