As brands address iOS proliferation, the standalone iPad app faces extinction
As the proliferation of iOS devices, Walgreens is addressing the challenge with a universal mobile application intended for both iPhone and iPad users.
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AMC, McDonald’s reward app users for watching branded videos
Brands including AMC, McDonald’s, Trident and Hollywood studios are leveraging video platform Kiip Rewarded Video to greet consumers with branded videos after reaching significant levels in applications.
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Millennial Media acquires Nexage to drive data-enriched mobile ad impressions
Mobile ad network Millennial Media continues to gobble up the attainments of its competition following a recent adoption of Boston’s ad tech firm Nexage in an aim to provide a balanced assortment of advertising offerings to publishers.
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Chico’s deems mobile as critical for its breast cancer social campaign
Women’s clothing chain Chico’s FAS is supporting Breast Cancer Awareness month with a social campaign that rests heavily on mobile capabilities.
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