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Mobile boosts email deliverability, but will it last? – Mobile Marketer

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Staff reports

Mobile boosts email deliverability, but will it last?
Email marketers could be facing a sudden drop in email deliverability this holiday season if they do not take steps to ensure mobile users across all devices are equally engaged, according to a new report from Return Path.
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CBS expands Eye-lert system with mobile push notifications
CBS is expanding its Eye-lert notification system to include mobile push notifications on the CBS iOS application for greater real-time relevancy.
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Lindt sweetens new product introduction with interactive YouTube series
Swiss chocolate and confectionery company Lindt is leveraging online video content provider Maker Studios in its development of a romantic comedy to premiere on YouTube to promote its new chocolate collection, Lindt Hello.
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Feed.fm sees record user engagement with music festival app
Feed.fm saw record user engagement results after powering the Lockn’ Music Festival’s mobile application with a brand-informed, concert-based soundtrack.
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