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Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

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July 24, 2014

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Applebee’s consistent, interactive video experience across screens drives sales lift
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
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Facebook’s mobile app install ad business faces growing competition
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter – the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
Please click here to read the entire story on Mobile Marketer

Conrad Hotels empowers travelers with end-to-end mobile customer experience
Conrad Hotels, a Hilton brand, has introduced new mobile features to provide a complete experience for guests from pre to post booking.
Please click here to read the entire story on Mobile Marketer

United Healthcare’s Health4Me app extends to general consumer base, furthers appeal
Health insurance provider United Healthcare’s mobile application Health4Me has been extended to all consumers following months of limited access for customers insured by United Healthcare. 
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