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Fashion brands should target social campaigns for profit
While fashion brands have embraced Instagram in a big way this year by targeting millennials to spark conversation and maintain brand awareness and loyalty, many of these efforts could go to the next level utilizing a multichannel, personalized approach.
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FTC’s Amazon suit discourages future innovation: DMA
A suit filed by the Federal Trade Commission against Amazon yesterday points to how the agency is targeting leading American technology companies and could discourage innovation from these companies going forward, according to an executive with the Direct Marketing Association.
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Brooklyn Nets see big bounce from beacon-enabled mobile-engagement strategy
The number of Brooklyn Nets fans updating the team’s mobile application is surging as these users seek access to beacon technology that brings them closer to the team and serves as an in-stadium guide.
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New York Times adds breaking news, personalization features to mobile app
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.
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Android’s latest developments offer glimpse of mobile marketing’s future
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the future an Android-dominated world.
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ACE Brand combines excitement of baseball, social to charm fans
ACE Brand launched a baseball card creator application that builds customer engagement by blending the traditional charm of baseball with the unifying power of Facebook and Twitter.
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Lovoo, Vinted hone Twitter strategies with app tracking
Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.
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