How Google, Apple and Amazon try to own in-store shoppers
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
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RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features
The RE/MAX Northern Illinois real estate network has a new app that uses real-time data provided by the multiple listings system to present what it claims is the most accurate and current information available.
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Mobile use on buses grows, stays flat on planes: study
Mobile use on buses is growing but is flat on planes as travelers prefer to use the extra time slower modes of transportation afford to perform tasks on mobile devices, according to a new study.
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JanSport invites granular sharing of ‘Live Outside’ campaign
JanSport is leveraging a new publishing tool that adds a new level of granularity to the phenomenon of content sharing via social media.
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Broadway mobile-social campaign targets urban youngsters
Broadway musical ‘Holler If Ya Hear Me’ is promoting strategically through social to target urban, hip-hop enthusiasts, particularly a younger generation.
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United Concordia, Philly zoo twinkle with gaming app promo
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application Chomper Chums that offers participants free tickets to the Zoo.
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Mobile healthcare campaign generates 40pc click-through rate on Qriously
Enroll America’s recent ad campaign on the mobile app Qriously successfully helped the nonprofit encourage uninsured Americans to apply for the government’s health insurance plan, highlighting the potential of mobile in public issues.
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