Mobile engagement is automakers’ best weapon to combat ad fraud
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
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Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat
A Sour Patch Kids Snapchat campaign that taps the appeal of social media comedy star Logan Paul allows the candy brand’s parent Mondelez International to personalize social engagements as part of a heightened mobile strategy.
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Cosmopolitan.com editors will produce 20pc more content with mobile optimization
Women’s magazine Cosmopolitan, Hearst Corporation’s most influential publication, will lead the move within the media giant to all-around mobile-optimized Web sites, aiming for a “post-banner world” and an overall seamless process.
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EasyJet is latest airline testing iBeacons for speedier airport experiences
The use of iBeacons by airlines is quickly ramping up this summer, with Britain’s largest airline, EasyJet, trialing the technology across Europe to help passengers navigate their way through the airport using the brand’s mobile application.
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Ford-Intel’s Project Mobii seen unlocking mobile-marketing opportunities
An experimental Ford Motor Co.-Intel Corp joint research project that seeks to allow drivers to have remote interaction with their vehicle through a smartphone would open numerous mobile-marketing possibilities if it were commercialized.
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Bravo’s Game of Crowns bedazzles fans with photo-editing app
TV network Bravo’s upcoming pageant show Game of Crowns will virtualize the experience for fans with Botox-inspired filters, jewelry stickers and false eyelashes on photo-editing mobile application Aviary.
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McCormick serves up recipes through new Food.com app
McCormick & Co. is sponsoring the launch of the Food.com app, the latest and most comprehensive meal-planning platform from Scripps Networks Interactive.
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