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Moto X’s big budget alone will not guarantee success – just ask Nokia – Mobile Marketer

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July 12, 2013

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Moto X’s big budget alone will not guarantee success – just ask Nokia
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?
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Frito Lay’s Cheetos syncs up mobile, desktop via interactive game
Frito Lay’s Cheetos brand is taking an innovative approach to multi-device gaming with a new experience that leverages a mobile device as a remote control for a YouTube game.
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MEC exec: Do not overlook mobile’s role in passive stage of purchases
Mobile is playing a key role in the path to purchase for consumers – not just when they are ready to make a purchase but during the important passive stage when brand impressions are being formed.
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Little League Baseball and Softball provides mobile scorekeeping with new app
Little League Baseball and Softball is modernizing the nation’s favorite pastime with a mobile scoring application.
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Archie Comics creates virtual marketplace for comics
Archie Comics plans to unveil a new way for its readers to enjoy its comics through a new mobile application.
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