Top 10 mobile advertising campaigns from the first half of 2014
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
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GE emphasizes benefits of connected homes with app-linked LED bulb
General Electric Co. is shining a light on mobile’s role in the brand’s vision of the connected home with a new LED bulb that links to a mobile application and enables consumers to remotely control their home lighting from anywhere by syncing with their smartphones.
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Johnston & Murphy sets stage for mobile ad campaigns with responsive design
Apparel company Johnston & Murphy will consider adding mobile-specific marketing to its media mix now that it has revamped its Web site with responsive design technology.
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Significant mobile video consumption rate underscores need for quality: report
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to aIDG Global Solutions’ most recent Global Mobile Survey.
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