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The future of mobile shopping is not ready for prime time
What the future of mobile shopping will look like is a big conversational focus at the moment thanks to Amazon’s launch of the Fire phone last week even as marketers express skepticism of the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issues.
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Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness
American Honda Motor Co. will promote its 2015 subcompact Fit car in advertisements on mobile gaming and sports sites, including a tie-in with video fighting game Ultra Street Fighter IV.
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Lego leverages SKIT! app for multi-generational storytelling via animation
In a reflection of how brand assets are becoming part of the social sphere, Lego has made popular characters, backgrounds and props available on SKIT!, a mobile application that allows user to create freeform animated shorts such as memes and remixes.
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L’Oreal’s Makeup Genius app for beauty testing focuses on experience
Beauty marketer L’Oreal Paris has released its Makeup Genius, a mobile application that allows consumers to virtually test beauty products.
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