How mobile millennials could revitalize the housing market
With 24 million homes expected to be bought by millennials by 2025, digital real estate companies such as Redfin and Zillow are placing a big focus on developing the kind of innovative mobile features these consumers want.
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Levi’s taps iBeacons to rejuvenate brand and reel in shoppers
Apparel brand Levi Strauss and Co.’s Live in Levi’s brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting them with an offer and driving customers into nearby stores.
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Fox News’ customer satisfaction drops; mobile provides reinforcement
With new research being released today showing that, for the first time in five years, FoxNews.com does not have the most satisfied Internet news site users, the media organization is hoping its recently implemented responsive Web site can help lift satisfaction levels.
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Lacoste’s augmented reality in-store app lacks potential
French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand’s trainer shoes.
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Beamly teams up with Android TV to drive media innovation
Social television platform Beamly is facilitating a unified experience across all screens by teaming up with Android TV.
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