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Mondelez bets on programmatic for screen-agnostic online video strategy – Mobile Marketer

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20526Mondelez bets on programmatic for screen-agnostic online video strategy
With online video driving higher unduplicated reach and ROI for Mondelez, the marketer has made a big commitment to programmatic to improve the effectiveness of online video buys across screens.
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Garmin’s slashes app pricing to better compete against Google
Garmin Ltd.’s unveiling of a new $1.99 mobile navigation application is a move to prevent further erosion of its relevance as customers embrace smartphone navigation apps.
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Brands test how mobile paired with OOH drives brand recall
Brands such as L’Oreal, McDonald’s and Unilever are participating in a test of how out-of-home ads coupled with a mobile activation drive brand recall via placements in a giant interactive soccer game during the Cannes Lions International Festival of Creativity.
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Ringly takes fashion-first approach to wearables
Former ecommerce executives from Etsy and eBay take a fashion-first approach to wearables with a new smart ring that attempts to meet the needs of smartphone-savvy fashionistas.
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