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Successful mobile creative shares focus on unification, utility and immediacy – Mobile Marketer

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18590Successful mobile creative shares focus on unification, utility and immediacy
Marketers are clearly bringing more creative talent to bear against mobile advertising to craft more user-centric experiences, but whether or not programmatic buying enhances or detracts from such campaigns has not been answered yet.
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Amazon woos developers for smartphone push but skepticism remains
With rumors rampant that Amazon will launch a smartphone on Wednesday, the ecommerce giant is touting that its AppStore offerings have tripled per annum, but Amazon faces an uphill battle attracting developers and displacing competitive devices.
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Clorox recommits to Viggle for World Cup following past successes
The Clorox Co. is once again partnering with second-screen mobile application Viggle, this time to drive engagement with soccer fans for the company’s Clorox Liquid Bleach, Hidden Valley and Glad brands.
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Smartphones poised to replace onboard devices for monitoring drivers’ capabilities
Allstate Insurance Co. has launched a second usage-based mobile application as auto insurers increasingly look to monitor policyholders’ experiences through their smartphones.
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