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Facebook paves way for behavioral targeting with greater transparency – Mobile Marketer

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19216Facebook paves way for behavioral targeting with greater transparency
Facebook hopes to make more palatable its decision to leverage behavioral data for ad targeting purposes by coupling the move with enhanced user control over the social network’s collection of personal data.
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Amazon’s streaming music faces barriers in cost, limited catalog
Amazon seeks to broaden the appeal of its Prime service by offering streaming music as part of a paid-for, multi-entertainment bundle under one annual-subscription umbrella free of advertisement interruption.
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Louis Vuitton outsources Father’s Day push to consumers via Pinterest
French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.
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Volkwagen’s mobile stunt inserts brand into texting and driving conversation
A Volkswagen AG advertising campaign targeting distracted driving put a group of mobile phone users at a movie theater right into the automaker’s message about the deadly hazards of texting and driving.
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