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Burger King’s self-serve ads set stage for bigger mobile commitment – Mobile Marketer

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June 10, 2014

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Burger King’s self-serve ads set stage for bigger mobile commitment
Five Burger King locations are serving as the testing ground for a new self-serve mobile ad platform enabling the brand to create, deploy and measure geotargeted rich media mobile ads by itself.
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Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
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BIC uses mobile crowdsourcing to create a universal typeface
BIC celebrates its most popular writing instrument, the Cristal ballpoint, with the creation of an experimental digital hub designed to combine the world’s different styles of handwriting into a single typeface through user input via smartphone or tablet touchscreen.
Please click here to read the entire story on Mobile Marketer

BlackBerry’s QNX showcases connected car of future in automotive push
A Canadian automotive supplier group recently unveiled an advanced connected vehicle that includes on-board technology such as hand gesture recognition, an alcohol sensor and a fleet communication system.
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