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Coca-Cola ramps up mobile for Share a Coke personalization campaign – Mobile Marketer

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20900Coca-Cola ramps up mobile for Share a Coke personalization campaign
Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign.
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McDonald’s pairs McFlurry with branded entertainment content for summer fun
McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.
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Internet of Things industry will grow to $2.7 trillion big by 2015: IDC
With consumers continuing to experience and embrace the Internet of Things in their homes, cars and in many other aspects of their daily lives, International Data Corp. predicts the worldwide market for related solutions to grow exponentially from $1.9 trillion in 2013, reaching $7.1 trillion by 2020.
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Luxury auto brands rushing to scale Facebook communities
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest giveaway of brand prints by British artist Ian Cook.
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