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How Oreo is using emojis to drive mobile engagement – Mobile Marketer

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May 30, 2014

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1_226_378_0_100_http___i_haymarket_net_au_Videos_123CannesLions_DigitalImages_Oreo final_opt (1)How Oreo is using emojis to drive mobile engagement
Oreo targeted mainland China this spring with a mobile social campaign giving parents a way to take photos of themselves and their children offline and paste their heads into emojis, with over 99 million emojis generated within 11 weeks.
Please click here to read the entire story on Mobile Marketer

Integrated cross-platform ads are not driving reach, ROI: Nielsen
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
Please click here to read the entire story on Mobile Marketer

Spotify, Adidas playlist creator sings to runners
Digital music service Spotify and athletic brand Adidas have teamed together to promote the new #BoostYourRun trend by devising personalized playlists for runners.
Please click here to read the entire story on Mobile Marketer

Horse racing’s other triple crown: mobile ads, geo-fencing and mcommerce
The New York Racing Association is generating awareness for the Belmont Stakes through location-based mobile ads targeting users nearby other popular horse races and in key cities. Please click here to read the entire story on Mobile Marketer

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