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Are regulators more concerned than consumers about data privacy? – Mobile Marketer

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May 29, 2014

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13453Are regulators more concerned than consumers about data privacy?
Marketers continue to be confused by conflicting messages around data privacy, with consumers expressing a desire for relevant offers driven by tracking their behavior, while the Federal Trade Commission is dialing up its demands for tighter controls on the brokers who handle much of this data.
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Nestea mobilizes classic “Take the Plunge” campaign to drive interactivity
Nestea has brought back its classic “Take the Nestea Plunge” ad campaign, updating it with a strong dose of mobile, including ads, a smartphone-friendly Web site, a social contest and in-store QR codes.
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Turtle Wax shines with mobile social campaign targeting DIY detailers
Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.
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Luxury brands active on average of 2.2 Chinese social platforms: L2
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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