Better calls-to-action, content propel next-generation SMS segmentation
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
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How to target the fashion-forward crowd on mobile
Fashionistas, like tech nerds, thrive on being ahead of the curve but also culturally aware, so when speaking to this influential social group, marketers must think beyond the mundane.
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Pernod Ricard promotes responsible drinking via mobile app
Pernod Ricard, a global producer of liquors such as Absolut and Malibu, is promoting self-regulation best practices to combat dangerous alcohol consumption through a free public service mobile application, the first of its kind.
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Red Roof’s app goes beyond bookings to drive ongoing engagement
Red Roof is launching an official mobile application this month that not only makes booking a room quick and easy but also integrates social content and gaming.
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