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How Miller Lite boosts brand authenticity via digital, traditional media integration – Mobile Marketer

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May 23, 2014

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How Miller Lite boosts brand authenticity via digital, traditional media integration
Miller Lite seeks to fuel brand authenticity in launching the brand’s first user-generated national television commercial, encouraging fans to share their Miller Time photos in a communal celebration of summer.
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Renault launches highly targeted mobile campaign targeting electric car enthusiasts
Renault is raising awareness of its electric car Zoe and driving traffic to local dealerships via a highly targeted mobile ad campaign that looks beyond location to ensure the right consumers are reached.
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Best Western repeats Disney-themed augmented reality strategy to reach teens
For Best Western’s second augmented reality campaign, the chain is partnering with Disney Channel to enable guests to interact with a life-sized cutout of Zendaya, the star of a new Disney Channel original movie.
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Agency profile: Rokkan strives for human touch in mobile marketing
From a Jersey City, NJ, living room in 2000, Rokkan, now a part of the Publicis Groupe, has advanced into a digital agency with three United States offices and international aspirations.
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