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McDonald’s breakthrough mobile game inserts 3D reconstructions of menu items
McDonald’s is the first brand to leverage new Qualcomm mobile technology that creates a real-time 3D reconstruction of menu items on a table, enabling customers to make a trick shot of their soda cup or a Happy Meal box and bringing a new level of interactivity and authenticity to its brand engagements on mobile.
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Constellation Brands hones in on wine consumers with multi-pronged mobile strategy
Constellation Brands, a leading premium wine company, invests 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile given that wine drinkers tend to be heavy users of these devices.
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MyFitnessPal enriches user data, leading to new marketing opportunities
At 50 million users and counting the MyFitnessPal app has been eating the lunch of some mainstay weight loss programs and, with a new upgrade dubbed Steps that tracks walking activity, marketers are envisioning opportunities for a wider array of brands, plus more finely targeted partnerships.
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Bayer’s K9 Advantix reaches dog lovers using social, mobile behavioral data
Bayer Animal Health is leveraging social and mobile behavioral data to target dog owners on smartphones with a new ad campaign timed to build brand awareness as the flea and tick season gets into full swing.
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