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Marketers miss the mark on millennials by overthinking mobile – Mobile Marketer

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May 20, 2014

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Marketers miss the mark on millennials by overthinking mobile
While millennials are a potential gold mine for marketers to tap into via smartphones and tablets, convoluted campaigns that require consumers to complete multiple steps are more likely to fall flat with this demographic than others.
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Phablet users begin to emerge as distinct mobile audience: report
While phablets are still an emerging market, new data from Opera Mediaworks pinpoints some unique characteristics of these users, including that they are much heavier social media users than smartphone or tablet users.
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Adidas kicks product customization into high gear via mobile app
Adidas is taking its customized sneaker program to the next level via a new mobile application enabling users to apply a photographic image to create their own ZX Fluxshoe and have it delivered.
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Mizuno app donates money for miles in support of exercise charity
The Mizuno Baton app tracks miles to calculate the donation of $1 for every mile run to non-profits using fitness as a gateway to help disadvantaged individuals.
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