How Kraft is driving real-time relevancy with Pinterest ads
With Pinterest already the biggest source of referral traffic back to Kraftrecipes.com, the brand is one of the first to take advantage of Pinterest’s new Promoted Pins as a way to reach its customers with the right content at the right time.
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Levi’s, Warner Bros. Records boost millennial appeal with in-cinema mobile activations
Levi’s and Warner Bros. Records are the first two brands to launch new in-cinema campaigns as part of a partnership between Screenvision and SoundHound to elevate the moviegoing experience via mobile.
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Bertolli helps shoppers plan their next meal in the aisle
As shoppers enter the olive oil aisle in grocery stores, one tap from their NFC-enabled mobile device to tagged signage will instantly deliver “This week’s recipe” from Bertolli, which features an ingredient list and instructional videos, helping them plan their next meal directly at the point-of-purchase.
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Trulia incentivizes SMS opt-ins to propel app downloads
Online real estate site Trulia is dialing up its mobile efforts for the second phase of a $45 million campaign that drives application downloads with a sweepstakes.
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