Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement
Coca-Cola’s tests with a line of interactive refrigerators in retail stores highlights the need for marketers to round out digital investments with physical assets to make the most of interactive, in-store experiences.
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25pc of Marriott guests use mobile during hotel stay
NEW YORK – a Marriott executive at the Mcommerce Summit: State of Mobile Commerce 2014 said that the international hotel brand is making changes to its approach to customer experience by accounting for a predicted 76 percent increase in consumers aged 18 to 40 within six years.
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Antitrust suit against Google could significantly impact mobile advertising revenues
A new class action law suit against Google could have a significant impact on the search giant’s mobile search advertising revenues.
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