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Why brands need to stop pushing products on Vine – Mobile Marketer

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Staff reports

Why brands need to stop pushing products on Vine
While brands including Target, GE and Urban Outfitters are nailing creating compelling short video content, the majority of marketers’ attempts with the application remain stuck on pushing products.
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Has Facebook’s mobile advertising influence reached parity with Google?
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
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Bacardi latches on to mobile for at-home mixology campaign
Bacardi is pulling double duty with a new mobile site and application as part of a campaign that aims to position its products for a young adult crew by tapping into the mixology trend.
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Newspapers, tablets have highest media engagement levels among affluent: report

Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
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