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Image-heavy responsive sites drag down mobile performance: report – Mobile Marketer

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April 21, 2014

 

20422Image-heavy responsive sites drag down mobile performance: report
A new analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.
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Why beer brands pour on mobile video for narrative storytelling
Big beer brands including Anheuser-Busch, Heineken and MillerCoors are setting the bar for verticals with unique campaigns that go beyond cramming television creative onto smartphones and tablets.
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Sports and mobile marketing: A no-brainer for content, interactive experiences
Sports fans from Sochi to the Bronx are increasingly accessing their mobile devices to heighten their sporting event experience.
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Canali taps Mr Porter editor for styling session to build online presence
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
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