Movie chain apps halt entertainment brands’ Beacon debut
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but entertainment marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved in mobile.
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84pc of CIOs intend to invest in mobility: IBM
While executives are still experiencing some difficulty embracing mobile, digital and social, the future looks promising with 84 percent of chief innovation officers planning to invest more in mobility in the next few years, according to a new report from IBM.
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Unilever’s Dove Men+Care pushes mobile-heavy content for NCAA sponsorship
Unilever’s Dove Men+Care is rolling out an extensive mobile and digital campaign as part of the brand’s sponsorship of the National Collegiate Athletic Association’s Men’s Division I Championship basketball games.
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Hennessy, The Macallan make top 10 in L2 spirits report
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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Mobile Minutes: Popcorn Time, Alibaba, Twitch, Yahoo
Today in mobile marketing – It’s Popcorn Time again: Slick movie piracy app bounces back after shutdown; Can Alibaba taxi app be a growth driver?; Twitch goes mobile with Gameloft’s Asphalt 8; Yahoo to release new Flickr app and Web design, replacing previous new one.
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