Movie streaming on mobile a fast-emerging issue for studios – Mobile Marketer
Movie streaming on mobile a fast-emerging issue for studios
Applications such as Popcorn Time have been making news recently for offering consumers ways to stream movies for free, charging movie studios to step it up on mobile to maintain control over the market.
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Why Earth’s Best bets on Facebook to target mobile moms
NEW YORK – An Earth’s Best executive at the fifth annual Mobile Marketing Day conference discussed how the brand’s Facebook-heavy investments are helping it connect with moms.
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MindStream exec: Mobile has profound impact on CMO, CIO relationship
NEW YORK – A MindStream executive at the fifth annual Mobile Marketing Day conference said chief marketing officers and chief information officers are coming together like never before in response to the significant changes brought about by mobile.
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Venable attorney claims marketers must balance privacy concerns with consumer needs
NEW YORK – A Venable attorney speaking at the fifth annual Mobile Marketing Day said that while data privacy and security are important concerns for consumers and regulators, there is also a need for more relevant advertising, forcing marketers to balance these issues.
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Mobile Minutes: Virgin Mobile, Facebook, Amazon, fast-food giants
Today in mobile marketing – Optus, Virgin Mobile suffer major mobile outage; Facebook unveils video ads to court TV’s market; Amazon opens up its service for streaming games and mobile apps from the cloud; Fast-food giants finally dip toes in GrubHub’s order-by-app world.
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