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How automakers marry display and video ads for mobile potency – Mobile Marketer

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March 12, 2014

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How automakers marry display and video ads for mobile potency  
While many verticals are pushing the envelope with mobile video for brand building, automakers are leading the pack by simultaneously incorporating display ads that also drive lower-funnel actions such as lead generation.
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How Staples rapidly iterates in mobile to address online shift
As Staples intensifies its online focus in the face of floundering bricks-and-mortar sales, the office supplies giant is planning rapid iterations of its mobile applications and Web sites in order to quickly build a best-in-class mobile retail strategy.
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Viacom’s Nickelodeon builds award show hype via digital book
Viacom’s Nickelodeon is leveraging an interactive iBook to give children an interactive experience leading up to the upcoming Kids’ Choice Awards.
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Taylor Swift fragrance smells success with sixth augmented reality campaign
Elizabeth Arden’s Taylor by Taylor Swift fragrance is incorporating augmented reality into its campaign for the sixth time, pointing to the technology’s growing popularity and proven value.
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Mobile Minutes: Monitored man, iOS 8, Sprint, what’s next on mobile?
Today in mobile marketing – The monitored man; Expect better Apple Maps navigation app in iOS 8, report says; Sprint wants T-Mobile, but don’t count on it; What’s next in mobile – smartphone, tablets, wearables or more? Ask Skyworks.
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