Days numbered for mobile banners as brands embrace native advertising
Hefty investments from Mondelez and Omnicom last week suggest that marketers may finally be ready to kill off the mobile banner in favor of social media-driven, native ad placements.
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Mobile payment companies try to break through with mass advertising
As mobile payments slowly pick up, companies such as Square, Samsung Wallet and Venmo are stepping up their mass advertising efforts to raise consumer awareness and drive adoption of their solutions.
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FordDirect exec: TV calls-to-action demand equal mobile, Web experiences
SAN ANTONIO, TX – A FordDirect executive at eTail West 2014 cited the need for mobile search and optimized sites as critical success factors for automakers to use in conjunction with big-budget television ads.
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Agency profile: Ignited bets on video to drive next-generation mobile experiences
The Ignited agency’s approach to mobile advertising has progressed significantly since it started dabbling in the space nine years ago.
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Mobile Minutes: TripAdvisor, Overstock.com, Apple, Icahn
Today in mobile marketing – TripAdvisor pushes for in-app hotel bookings but faces resistance; Overstock.com tops $1 million in sales to bitcoin users; Apple loses bid for U.S. ban on Samsung smartphone sales; Icahn fires again in eBay fight, but where’s the PayPal plan?
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