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Mobile is the great unifier as cross-device advertising takes off – Mobile Marketer

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August 22, 2013

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Mobile is the great unifier as cross-device advertising takes off
Marketers are increasingly eying cross-device campaigns, with mobile acting as the glue that connects the various elements together to ensure a seamless user experience. However, challenges still exist such as mobile tracking and how to tailor content for each platform.
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Coors Light invests further in mobile messaging via photo-sharing sweepstakes
MillerCoors’ Coors Light continues to throw its marketing muscle into mobile messaging with a new campaign that encourages consumers to upload pictures of themselves and friends partying for a chance to win prizes.
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P&G’s CoverGirl goes all out on mobile to liven up print media buy
Procter & Gamble’s CoverGirl is experimenting with several different ways to leverage mobile to activate its print advertising in magazine, including QR codes, augmented reality and shoppable ads.
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Buffets, Inc. pinpoints CRM, loyalty to ramp up mobile efforts
Buffets, Inc. has signed a deal that will help the company in building out its mobile strategy around increasing foot traffic and building loyalty for its brands, including HomeTown Buffet and Old Country Buffet.
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Cuipo launches mobile photo app to save the world’s rainforest
Retailer Cuipo has launched a new mobile application to help raise awareness about rainforest preservation and its nonprofit One Meter at a Time.
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