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Mobile is key for reaching affluent family market: Ipsos Mendelsohn
Affluent consumers with children under 18 are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.
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Ralph Lauren steals attention with founder-narrated collection video
Lifestyle brand Ralph Lauren Corp. stands out from typical New York Times Web site ads with a click-through video leading to its founder talking about his inspiration, process and techniques for the Fall 2011 collection.
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Internet ad revenue up 23.2pc for first-half 2011: IAB
Search continues to be the most lucrative channel for marketers in the first half of 2011 and contributed to record-breaking revenue reports from the past six months, according to findings from Interactive Advertising Bureau and PricewaterhouseCoopers.
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Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index
Although mass-retail beauty brands topped L2 Think Tank’s Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L’Occitane and Estée Lauder squeezed into the top 20.
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Piaget taps international polo fan base via tournament sponsorship
Swiss watchmaker Piaget was the official timekeeper at the third Beijing International Polo Open Tournament this month, building brand awareness and marketing occasion-based products.
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Balmain, Proenza Schouler and Burberry – News briefs
Today in luxury marketing – Balmain’s much-cheaper diffusion line; Proenza Schouler’s new Internet video.
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Mobile bifurcates into two distinct advertising practices
The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.
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