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Mobile is fastest-growing segment of social advertising: report – Mobile Marketer

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November 26, 2012

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Mobile is fastest-growing segment of social advertising: report
Mobile social ad revenues will grow at a faster pace than desktop social ad revenues to reach $1.47 billion by 2016, according to a new report from BIA/Kelsey.
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Mobile traffic jumps in advance of holiday season start
The evidence is already accumulating that mobile will play a bigger role during the holidays this year, with retailers seeing significant increases in mobile traffic even before the holiday shopping season officially got underway.
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Burger King pushes for product awareness via mobile ads
Fast food chain Burger King is triggering in-store traffic with a mobile advertising campaign that encourages consumers to try a new product for themselves by finding a nearby store.
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Absolut stirs up drink inspirations with mobile app
Pernod Ricard-owned Absolut Vodka is taking advantage of the larger iPhone 5 screen size with a revamped app that helps users concoct their favorite cocktails.
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